As the first Visuals Editor at Meetup, I elevated the quality of photography at every experience touchpoint from earned and owned media (marketing campaigns, social media channels, organizer newsletters) to internal communications and partnership pitch decks.

  • Increased Meetup's Instagram followers 30% over an eight month period 
  • Researched and produced “Meetup Stories,” short-form documentary videos that showcased user stories and the real-life impact of Meetup

  • Led organizer outreach, photo direction and oversaw digital asset management during a 6 month global marketing campaign documenting 100+ global Meetup events all under allotted budget