Case Study: Meetup

Building Brand Recognition Through Visual Storytelling

Roles: Project Manager, Photo Editor and Producer, Video Producer

At Meetup, I joined to lead a global marketing campaign and serve as the company’s first Visuals Editor. Here, I elevated the quality of brand photography at every marketing touchpoint, from earned and owned to paid media, by producing proprietary images and videos and curating user-generated content.

I collaborated closely with cross-functional partners on the Community, Legal, and Product teams to align on the vision, scope, and budget, then externally with vendors and Meetup group leaders, providing creative briefs and coordinating schedules to produce 100+ global photoshoots and videos of Meetup events.